Talk Tracks & Tools

🚨 Action Item: Click here to review the internal talk tracks and FAQs.

📝 Please note! 

• This document is internal only, meant to help you and your team navigate questions. Do note share this document with customers. We will publish a separate customer-facing overview and FAQs on fleetfeet.com

• We will add any common questions or feedback we receive from customers and local teams. Please reach out to abbey.gurley@fleetfeet.com if you have any frequently asked or anticipated questions. 

🚨 Action Item: While we outline the program structure and rules in the talk tracks and FAQs, please check the Fleet Feet Milestones terms here as needed and for future reference. These updated terms will be available for all members, and we are sharing for general awareness. Please reach out with any questions. 

🚨 Action Item: Always refer to our new program name in full, Fleet Feet Milestones, as this distinction and consistency is important for trademark purposes. 

All locations received in-store POP, including:

• 100 postcards (5”x7”) that can be distributed at the POS

• 3 easel-back table-toppers (12”x15”) for front tables or POS

  1. • Version #1

     • Version #2

     • Version #3

• 15 stickers (6”) that can be posted on fit benches or mirrors

The materials include QR codes to fleetfeet.com/rewards (which will switch to Fleet Feet Milestones information on July 31) so outfitters can easily direct customers back to a Fleet Feet Milestones overview page with more information. 

In addition to the in-store POP sent to all stores, we have additional assets available for newsletters and Enplug. 

• Local newsletter asset here

• Enplug assets here. Those locations signed up for national Enplug marketing should see this graphic currently populated. 

🚨 Action item: Please double check your local website and other digital pages and channels and remove any mention of the current $15 for $150 rewards program.

You can add information about the new program to your website by linking to fleetfeet.com/rewards. When we switch to the new program, this page will switch to information about Fleet Feet Milestones. Our recommendation would be to log into HiFi > head to the About section > Add New Content > select the link option > add the link: https://www.fleetfeet.com/rewards. You can name the page something like "Rewards" and there is no need to update the Masthead section. 

Reach out to mandy.wahl@fleetfeet.com with any questions about updating your website.

🚨 Action item: Please remove any mention of the current​ $15 for $150 rewards program from your newsletters heading into the launch of Fleet Feet Milestones. The current email footer includes "Join​ Rewards - earn points with every purchase" and can be​ found in all new templates in FranConnect.