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Evaneos offers free certification to help you better understand LGBT travelers.
Evaneos offers free certification to help you better understand LGBT travelers.
In a recent survey, 72% of agencies requested this ... so this February we're giving 25 lucky agencies the chance to try a LGBT training and certification program ... for free!
Assuming their feedback is good, we'll negotiate a discount so every Evaneos partner has an affordable option for certification later in 2020.
This is the only LGBT certification for travel agencies.
This is the only LGBT certification for travel agencies.
Evaneos asked the experts at OutNow to design this certification specifically for local agencies.
Why OutNow? Well, frankly they're the best at what they do. They have almost 30 years experience training the world's most important travel brands—Hilton, Marriott, United, and American Airlines—to better serve LGBT customers; and they're recognised by The Economist as one of the ’Top 10 Diversity Consultants’ in the world.
Exclusive Access! Evaneos' local partners are literally the first agencies in the world to have access to this certification, and you're the only agencies to enjoy free or discounted pricing. (The certification will eventually be open to non-Evaneos travel agencies, but they will need to pay full-price).
What does certification mean? After completing the five-hour program, you will earn a label that you can add to your website, itineraries, and emails to show travelers how your agency is uniquely qualified to better understand and meet the needs of LGBT travelers. Ultimately this should mean more sales and higher customer satisfaction for your agency.
Why be better at selling to LGBT travelers?
Why be better at selling to LGBT travelers?
Important % of the market
Important % of the market
Sell more by knowing your customer better. Obviously, you won't only receive requests from LGBT travelers, but when you do ... this certification will make you uniquely qualified to earn their trust and win the sale!
Additionally and importantly, data shows the "allies" of LGBT people—their friends and family which can represent more than 50% of adult travelers—also prefer to buy from businesses that respect LGBT people. The OutNow certification unlocks this potential for your agency.
Valuable customers ($)
Valuable customers ($)
LGBT consumers are famous for having discretionary income and a willingness to spend on leisure and lifestyle activities. So in addition to improving your sales rate, this certification should help increase your average basket value too.
Globally, LGBT travel is worth more than $218 billion USD. Since LGBT travelers often have two good incomes and no kids, they have the ability to pay for unique travel experiences and likely prefer to travel outside of school holidays.
How it works:
How it works:
1.
1.
Register (the pilot is FULL - 25 agencies)
Register (the pilot is FULL - 25 agencies)
2.
2.
Do the Training
2 hoursDo the Training
- Start with a self-paced e-learning. This includes study material, short videos, and fascinating case studies.
- Take a practice quiz to test your comprehension.
- Join a live webinar with other agents and an expert from OutNow to practice real-life scenarios and hone your skill at selling to LGBT clients.
3.
3.
Get Certified
3 hoursGet Certified
- Take an official test to earn your certification which is valid for 2 years.
- Receive an OutNowCertification (label) to add to your itineraries, emails, and website.
A note from Evaneos:
A note from Evaneos:
You might not think this is right for your agency. That's OK! Our goal at Evaneos is to give you as many options as possible to help you develop your ability to sell trips that are better for travelers and better for the world. You don't have to do everything (or anything). The choice is yours. ♡
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