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What is a "Better Trip"?
What is a "Better Trip"?
A "Better Trip" is better for travelers.
A "Better Trip" is better for travelers.
Better trips offers higher quality experiences for travelers; custom-made trips should always do this, but you can go farther. Seek out ways to give your travelers "unique access" and "special insight". Focus on accommodation & activities. Typically this means thinking "small-scale" (not mass tourism) and finding things that are "unique to your destination" or at the very least different from what the traveller does at home.
A "Better Trip" is better for the world.
A "Better Trip" is better for the world.
Better trips benefit local communities and respect the environment. Supporting responsible local businesses, and empowering your staff, guides, and travellers with knowledge about how to limit overtourism are key ways your agency can make all your trips trip "better trips".
There are so many actions a local agency can take to sell "better trips."
There are so many actions a local agency can take to sell "better trips."
Small actions have big impacts!
A "better trip" is a "more sustainable trip"
A "better trip" is a "more sustainable trip"
Our "better trip" idea comes from the United Nations' definition for sustainable tourism:
"Sustainable tourism is a tourism that delivers higher quality service to the tourist, while bringing prosperity to local communities and protecting the environment."
(UNWTO 2001 Capetown Declaration)
Why are "Better Trips" important?
Why are "Better Trips" important?
Destinations Need Protection.
Destinations Need Protection.
Climate change, species extinction, habitat loss, plastics in our oceans, overtourism ... your destinations are in danger. Local communities end up suffering and often blame tourism.
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Travelers Want "Better Trips."
Travelers Want "Better Trips."
Dirty beaches and overcrowded museums are not fun for travelers. 72% of travelers believe that people should make sustainable travel choices to save the planet. And 55% of travelers report wanting to make more sustainable travel choices this year, but they feel like they lack appealing options when trying to put this into practice.
(source)
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It's Better For your Business.
It's Better For your Business.
Protecting your destination for the future ensures that you'll have a strong business tomorrow. Giving travelers "better trips" now means you'll have more business today.
How to sell "Better Trips"?
How to sell "Better Trips"?
1.
1.
Find the ways you're already selling "better trips."
Find the ways you're already selling "better trips."
Use this worksheet to map how you are already selling "better trips." Celebrate what you do now and plan what to do better in the future.
(PS - this is a great activity for your whole team!)
2.
2.
Optimise your value proposition.
Optimise your value proposition.
A detailed 19-page guide full of easy-to-implement strategies to help you sell "better trips."
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