The Spark Your Creativity course offers Global BBA students a unique opportunity to explore and develop their creative potential in a supportive and inspiring environment. By embracing creativity as a fundamental aspect of management and leadership, students will be better equipped to tackle the challenges and opportunities of an ever-evolving global landscape.

The Spark Your Creativity course is designed to achieve the following objectives: 

• Learn why creativity is crucial for future managers and leaders to tackle challenges and drive innovation.

• Unleash their creative potential: provide students with techniques to unleash their creativity and learn to think outside the box.

• Be more open-minded: foster an environment that encourages openness to new ideas by sharing and challenging your with an emotional safety as a value-creating process.

• Illustrate effective application of creativity across diverse contexts, encompassing academic settings, professional environments, and personal pursuits.

The seminar consists of lectures, teamwork in workshops led by a tutor, and a presentation of their project to the ESSEC community.

Conference

Students will maintain an inquisitive posture and ask questions as a way to open their minds.

Individual and teamwork 

Various perspectives foster creativity.

• • Embrace risk-taking in the creative process.

  • Use a divergent-convergent approach.

  • Accept and navigate through uncertainty.

Project

Design and outline your creative project.