2024 Senior Capstone Projects

Senior Project Recognitions

TV/Film Production and Journalism Majors

Marketing Communication / Advertising Majors

Miranda Balbino

The Clothing Consumption Conundrum: How Marketers can Address Sustainable Clothing Campaigns

Internship: Yelling Mule

Rex Bruschi

Beyond the Screen: Parasocial Relationships in Binge Watching Culture

Internship: Allied Global Marketing

Joseph Casey

Level Up: Exploring the Trend of Esports Consumption Among Young Adults

Internship: The Daily Item

Kate Gemmell

Name, Image, and Likeness: A Game Changer for Athletes in Media

Internship: Female Fan Nation

Madeline Hobson

In their E-commerce Era: How Generation Z is Interacting with TikTok Shop

Internship: Greater Haverhill Chamber of Commerce

Sarah Klepack

Unethical Fashion is Everywhere: Why Consumers Need to be Educated in Greenwashing & Fast Fashion

Internship: Gear Communications

David Lyons

How Myths Spread: Short-Form Media and the Conspiracy Wave

Internship: Greater Haverhill Chamber of Commerce

Jennifer McLaughlin

The Past is Traditional, the Future is Visual: How New Marketing Tactics are Better Than Old Ones

Internship: LifeSpaces Innovation Group

Linda St. Laurent

It's Time for Credibility: Male Sports Enthusiasts View of Female Sports Broadcasters

Internship: New England Sports Network

Isabella Valletta

Understanding Exercise Burnout: College Students, Fitness Influencers and Apparel Brands

Internship: Virtual Inc.

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