We are learning how to create and produce a 'Call to action'.
Developing a campaign around 'Zero litter in the river' with the intent of presenting to an audience.
Students create a clear campaign linked to the design brief.
Students presented their concept with a clear audience in mind.
See how a group of students are changing local communities knowledge around litter and stormwater. Notice the way they talk about the problem and their passion for the environment and their community.
Molly's campaign was aimed at single use plastics, in particular straws. This movement is current today and there have been many new places that are changing their laws in response to Molly's message.
There are many parts to making a successful campaign. This slide presentation is aimed at introducing the issue of litter, identifying what good campaigns must do and inspiring ideas that can be evolved into the solution for the 'Zero Litter in the River' program.
Teamwork makes the dream work
3) After listening to the ideas in the room, each group has 5 minutes to refine their 3 ideas down to 1. Choosing the idea that resonates best with the group. This becomes the idea that the group takes forward. Groups are encouraged to discuss what this might look like as a project or solution.
4) Concept map the solution on a second piece of butchers paper. Groups have 10 minutes to brainstorm what this solution could look like. Ideas for slogans, images, themes and audience are all beneficial at this point.