WEAKNESS
WEAKNESS
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Lack of promotion on the other product than denim jeans
Levi’s had a specialization in denim, but also selling other product for example Levi’s T-shirt, Bag. However, the selling product is most depend on the jeans.
E-commerce Adaptation
On the digital era’s Levi’s made an e-commerce market on the web (Levi’s, n.d.). However, Levi’s consumer had been on the spot buyers. It will be difficult to adapting and interduce the online store.
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