SEGMENTATION, TARGETING, AND POSITIONING

DEMOGRAPHIC AND GEOGRAPHIC SEGMENTATION  

Levi’s had been opened an official stores on the 101 country around the world,  as market is focusing on the young adult into middle age in the America, Europe, and Asia Pacific region. 

PSYCHOGRAPHIC AND BEHAVIOURAL SEGMENTATION    

Levi’s is a brand that supported of  self expression, and had a minimalist design that could be used on formal and semi-formal event with a high quality denim.

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