LEVI'S HISTORY
LEVI'S HISTORY
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1853
1853
THE IDEA
THE IDEA
An immigrant from Bavaria, Levi Strauss recognized among hardworking people need a clothes that built to endure anything while he was running a dry good company on San Francisco.
An immigrant from Bavaria, Levi Strauss recognized among hardworking people need a clothes that built to endure anything while he was running a dry good company on San Francisco.
COLABORATION
COLABORATION
Levis Straus made a colaboration with a tailor named Jacob Davis. Started the fabric development by combined copper rivet reinforcements with though denim.
1873
1873
THE BORN OF BLUE JEANS
THE BORN OF BLUE JEANS
Levis Straus and Jacob Davis inventing blue jeans and leading the first manufactured.
1886
1886
THE FIRST TRADEMARK
THE FIRST TRADEMARK
The Two Horse Trademark depicts two horses attempting to pull apart a pair of Levi's waist, symbolized the strength of the clothing in the face of competition
The Two Horse Trademark depicts two horses attempting to pull apart a pair of Levi's waist, symbolized the strength of the clothing in the face of competition
1934
1934
LADY LEVI'S
LADY LEVI'S
The first Levi's blue jeans for woman.
The first Levi's blue jeans for woman.
1936
1936
THE FIRST RED TAB
THE FIRST RED TAB
Red tab is added on the right back pocket to differentiante Levi’s product from competitors.
Red tab is added on the right back pocket to differentiante Levi’s product from competitors.
1965
1965
THE FIRST INTERNATIONAL DIVISIONS
THE FIRST INTERNATIONAL DIVISIONS
Expanded the offices and factories to Europe and Asia as the popularity of Levi’s products.
Expanded the offices and factories to Europe and Asia as the popularity of Levi’s products.
THE FIRST LEVI'S STORE IN JAPAN
1991
1991
INTERNATIONAL APPAREL
INTERNATIONAL APPAREL
Launch licensees contract to factories by the term of ethnical and environmental standard on the child and forced labor, working hour, freedom of association, discrimination, health, and safety.
Launch licensees contract to factories by the term of ethnical and environmental standard on the child and forced labor, working hour, freedom of association, discrimination, health, and safety.
1996
1996
THE FIRST OFFICIAL STORE IN INDONESIA
THE FIRST OFFICIAL STORE IN INDONESIA
Levi’s entered Indonesia market.
Levi’s entered Indonesia market.
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