STRENGTH
STRENGTH
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Sustainability
Sustainability become one of the main keys for the consumer shopping consideration. This is made Levi’s had a commitment and a big concern on sustainability. It is shown by become more responsible on their industry by made an efficient production that reducing energy, emission, water, and waste.
Social Responsibility
Levi’s had a contract to factories by the term of ethnical and environmental standard on the child and forced labor, working hour, freedom of association, discrimination, health, and safety . This is made a positive brand image on the market.
Global Store and Heritage Branding
Levi’s had a authentic jeans product that founded in 1853 that is famous on the quality and durability among consumers with a product that had been distributed into 101 country. This is made Levi’s had a strong position on their market.
Program Innovation
Had an innovation on their product by had Levi’s second hand, Levi’s by Levi’s as program of Levi’s sustainability that made the brand had a positive branding among the consumers.
Responsible Source
Levi’s opened about their product source factories and responsible report of sustainability of the suppliers.
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