Marketing and Audience Engagement

Social Media Engagement

This year, we switched all of our reporting online rather than passing out a newspaper or news magazine. The first question I brought up was how people would find and look at when we posted new content. I helped work out the details, so we would require every reporter to make an Instagram post with a key picture or quote from their article. I helped design templates for each person to follow when they made a post. Included in them were the date, a possible pull quote, and headline for breaking news. On Instagram, we could not post a links, so I helped create a link tree that had each of the stories. This is posted in our bio. The posts get our readers excited and send them to our website. Along with this, we have a link tree so people can quickly get from our Instagram to the articles we are advertising. The purpose of our social media is to get people to our website as well as inform the audience