In fall of 2020 Downtown Boulder Community Initiatives (DBCI) (501c3) established a “Community Advisory Board” (CAB) to explore ways that the organization could leverage its own leadership and resources to achieve greater inclusivity in Downtown Boulder. Through this process, the CAB conversation moved into areas of diversity, access, racial equity and justice. The acronym JEDI (Justice, Equity, Diversity and Inclusion) was adopted to express the encapsulation of conversation.