Networking & Social Media

7 Benefits of using LinkedIn

LinkedIn has over 500 million members, in over 200 countries. A professionally written LinkedIn profile allows you to create an online professional brand which can help open doors to opportunities and networks that you may not have been aware of without the help of social media.

1. Gain exposure to Hiring Managers and Recruiters

93% of recruiters use LinkedIn to research and recruit candidates. When your name is put into a search engine such as google, you have an online personal brand and you are appearing in search results. 

2. Demonstrate your knowledge, credibility and leadership expertise

Having a LinkedIn profile helps build trust with employers and recruiters as they can see your recommendations and connections and evidence of where you have added value.

3. Use LinkedIn as a research tool

Use the site to research companies, interviewers, recruiters, and hiring managers — this is helpful before submitting applications and researching who’s interviewing you and conducting interview research.

4. LinkedIn has a great job board

New opportunities exist throughout the LinkedIn site that may not exist on traditional job boards. You can directly apply for roles using LinkedIn apply, save job searches, as well as flagging to recruiters that you are open to hearing about opportunities.

5. You can gain social proof for your skills and talents

Let others recommend and endorse you for your skills and past work. 

6. Follow Companies

LinkedIn is a brilliant tool for researching organizations and people that work at them. You can use this to target people within your network that work for organizations that you really want to work for.

7. Join LinkedIn Groups

Groups are a brilliant way to meet people with similar professional interests and expand your network from other graduates to professionals already working in your industry.