Colombia Shines with Los DiDis 2024! 

Organized by the GTM team in Supply Marketing, Los DiDis 2024 made its debut in Bogotá last August 23rd. From impressive milestones to exclusive rewards, this event recognized the heart of our community: our drivers. This initiative reflects our partner-centric mindset, fostering pride and belonging within the DiDi family.

Want to see more? Dive into the full article and explore all the unforgettable moments! 📸

Drivers Take Center Stage

Los DiDis it’s a celebration of our top drivers, honoring their loyalty, excellence, and commitment. After making waves in CDMX, Los DiDis made its exciting debut in Colombia, with plans to roll out in Argentina and more cities across Mexico soon.

With over 100 standout drivers in the spotlight, the night was all about recognizing incredible achievements like the most trip requests, longest app usage, and highest earnings since DiDi’s launch in Colombia. Hosted by the beloved La Gorda Fabiola, the event was packed with energy, entertainment, and exclusive prizes. 

Curious about the stunning trophies our winners took home? Check them out now! 

This program not only recognizes drivers but turns them into brand ambassadors, driving motivation and pride. It also generated shareable moments, spreading DiDi’s user-focused values far and wide.

A big thank you to all teams involved: Supply Marketing, Legal, Procurement, Safety, Ops, and more. Together, you made Los DiDis a huge success!

We’re proud to keep supporting our partner community with events like this that bring us closer, celebrate their awesomeness, and push us all to the next level! 🚀