Riding the Q1 Journey with Moto
Riding the Q1 Journey with Moto
Embedded Files
Hey Oranger, let’s dive into something exciting with this Q1 report on DiDi Moto—it's the first time we're putting all this info together! Why does it matter to you? Well, think of it as a backstage pass to understanding how we're rocking the mobility scene. It's like peeking behind the curtain to see how our strategies, growth and innovations are shaping up.
In Q1, DiDi Moto made significant strides in expanding its presence and impact in key markets, particularly in Colombia and Mexico. With a focus on raising awareness and gaining users, our strategy centered on delivering value through affordability, convenience, and platform capabilities.
Market Expansion:
In Mexico, we successfully launched in Merida and Celaya, while in Colombia, our entry into Cucuta and Armenia marked a pivotal step in penetrating new markets. Our market priority remained Colombia☕, where we aimed to capture market share and grow our user base.
Strategy and Initiatives:
Our Q1 focus was on the Money & Convenience value proposition💲, emphasizing the perception of affordability and convenience. We adopted a multiproduct mentality, leveraging Express to grow and diversify our offerings. Additionally, we laid the groundwork for platform capabilities.
Campaign Highlights:
We executed a Demand Activation Campaign targeting Colombia, focusing on Express & Moto services. Key initiatives included a 30% off promotion during morning hours (7-10 am) and positioning DiDi as a platform offering multiple products. Our market coverage extended to all cities in Colombia, excluding Sincelejo, where we continued to offer free trips.
DiD you know? By the end of 2023, DiDi Moto achieved a presence in 24 cities in 4 countries (Arg, Mx, CO, and DR).
Q1 saw DiDi Moto make significant strides in market expansion, user engagement, and brand positioning. With a strong focus on our 2024 strategy pillar of Growth Bets, we are poised towards our annual goal of duplicating trips done by the end of 2023.🎉
Page updated
Report abuse