DiDi's Positive Impact in Colombia!
DiDi's Positive Impact in Colombia!
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🌟 Across IBG markets millions of users and partners rely on DiDi to support their everyday lives. From getting around, to getting things done and earning a living.Â
To demonstrate the wide-ranging impact DiDi has on society, External Affairs recently commissioned research into our economic and social impact in Colombia - and we’re excited to share the results!
Economic Impact
GDP Contribution: 0.18% of GDP - more than entire cities such as Florencia, San AndrĂ©s or QuibdĂłÂ
Earnings: More than 20% increase since using DiDi
Indirect Employment: 0.13% of national employment - a total of almost 30,000 jobsÂ
Cost Savings: $15M COP per year (equivalent of 48 basic food baskets)
Time Savings:
Pax: 58 hours per year
Eaters: 57 hours per year
Social & Environmental Impact
Consumer Surplus: 13.6 trillion pesos in social value — nearly twice the Gross Value Added of Colombia’s air transport sector
SMEs: 85% of restaurants on DiDi have between 1-10 employeesÂ
Restaurant Hiring: 37% of restaurants expanded their staff, creating an average of 5 new jobs
Cost Optimization: 25% of restaurants have optimized costs due to digitalization via DiDi FoodÂ
Emission avoided: 8,328 tons per year equivalent to the annual emissions of 5,205 Colombians
Going beyond the numbers, we spoke to the individuals whose lives are impacted by our mission to make everyday life better for as many people as possible. Below is a sample of their stories and what they told us.Â
"(...) with DiDi, I can have the flexibility of time to study. It's fine if I change my schedule (...) and I have the flexibility to study and work."
—— Juan D.R., driver
“I find it beneficial that the fares are so affordable and the trip is so quick compared to other platforms that are more expensive.”
—— Michael C. O., user
"I think the platform is great. The restaurants are more local than on other platforms. So they're much cheaper and there are more discounts."
—— Sara D., user
“If my restaurant is located in a place where there is not much visibility…if I involve DiDi one way or another, I can reach more people. It is a way to promote the marketing of the establishment.”
—— Carlos R., restaurant owner
Through mobility, delivery and financial services we are able to create positive economic, social and environmental impact in the communities we serve.Â
This snapshot from Colombia serves as a reminder of how our goal to make everyday better for everyone is having a real impact on people’s lives and their businesses.
If you’re interested to learn more, you can find the full report here.Â
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