In today’s digital age, small and medium-sized enterprises (SMEs) are the heartbeat of economic growth. That's why DiDi Food has rolled out DiDigitalízate —a bold initiative to uplift over 10k Mexican restaurant SMEs. Let’s dive into how this program fuels our mission to make Every Day Better for Everyone. 

What is DiDigitalízate? Developed by the GA team, DiDigtialízate aims to empower over 10K Mexican restaurant SMEs. In collaboration with state governments, CANIRAC, COPARMEX, NAFIN, Anáhuac University, and ULINEA, DiDi Food is committed to supporting the growth and development of MiPyMEs across the nation.

This initiative represents a significant step forward in DiDi Food's ongoing efforts to empower and support the vibrant SME restaurant community in Mexico, while also strengthening their Influence Engine and contributing to the acquisition of more SMEs.

In 2023, DiDi Food teamed up with UNAM to conduct a study on "Experiences, Perceptions, and Attitudes of Restaurant Entrepreneurs about DiDi Food Mexico" among SMEs in key regions like CDMX, Oaxaca, Veracruz, GDL, and SLP. The findings revealed that 96% of restaurants in Mexico are SMEs, driving over half of the sector's revenue. 

While 9 out of 10 SMEs plan to invest in digital solutions in 2024, many are held back by economic concerns and show fear towards the adoption of technology. Despite recognizing the growth potential of digital platforms like DiDi Food, these concerns often slow their progress.

DiDi Food launched DiDigitalízate alongside key national partners, including CANIRAC, COPARMEX, NAFIN, and Anáhuac University.

Martin, Head of IBG Food, highlighted the significance of the initiative: 

"DiDigitalízate exemplifies DiDi Food's role in strengthening SMEs in Mexico, driving economic growth, and digitalizing the restaurant sector. This initiative is expected to benefit restaurateurs not only in the 64 cities where DiDi Food operates but across the entire country." 

Check out some of the articles here.

Recently, the GA Mx team, together with local leaders and the Secretary of Tourism, brought DiDigitalízate to Sinaloa, attracting over 310 SME restaurateurs eager to learn and grow. 

Secretary of Economy Javier Gaxiola highlighted the program’s significance, stating:

"SMEs are the backbone of our economy, and we believe in technology with a human touch. DiDi Food is a key partner in making this vision a reality." 

You can explore the coverage here.