DiDi Food's Tasty Trend: The Rise of Combos!
DiDi Food's Tasty Trend: The Rise of Combos!
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This revolutionary project is designed to redefine how we experience taste and value, enhancing our mission to make every day better for everyone.
Combos bring us a world where every craving meets an array of options, handpicked from diverse restaurants and cuisines, all available within our app. And here's the exciting part, it's all budget-friendly, ensuring our eaters enjoy their favorites without breaking the bank.
Our Culinary Journey So Far
We've come a long way from where we started, and we're thrilled to share our progress with you
DiD you know that we served 1.5 million combo orders in Mexico this past August? 🎉 That's the kind of love our Combos are receiving, and we're excited to keep adding more value to our users!
Elevating Value for Money Experience
Our 2023 focus is clear, enhancing our users' value-for-money experience. Combos reflect this commitment by delivering taste and value in every single bite.
The Pillars of Combo Excellence:
Quantity (Selection): A wealth of choices tailored to eaters´ preferences.
Quality: Prioritizing satisfaction through user-centric combos.
Pricing: Offering high-value combos without stretching budgets.
Exposure: Maximizing combo visibility through diverse communication channels.
Restaurant Engagement: Empowering restaurant growth through high-value combos.
But here's the true magic: this journey wasn't taken alone. Combos is the result of +15 teams uniting as one, blending diverse talents into a single powerhouse.
Congratulations to Commercial Teams (Normals, CKA, DK, KA), Sales Operations team, Central R teams (Strategy, Execution, Empowerment), Marketing teams (Restaurant + Eater), Eater Growth + Engagement, User research teams, Product development teams (Restaurant + Eater) and Data Science teams!
Discover the incredible campaigns shaping this project, and glimpse some of our creative efforts.
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