Deep Dive into CDMX Project
Embedded Files
Introducing the CDMX Project, a strategic initiative aimed at boosting our presence and impact in Mexico City by elevating it to new heights, creating added value for users, and enhancing our brand recognition. Our decision to prioritize CDMX is rooted in its status as the largest market in the country, offering a wide user base and significant growth opportunities.
This initiative isn't just another plan—it's a meticulously crafted framework designed to set us up for success. By delving deep into user, restaurant, and courier analytics, we're not only boosting profitability but also energizing the vibrancy of CDMX's food scene.
Furthermore, this project stimulates collaboration among teams, facilitating the transition of not-so-connected strategies to a centralized approach focused on maximizing value for restaurants, users, and couriers.
Key Initiatives:
Boosting User Engagement: We're harnessing consumption moments by offering low delivery fees from 10 am to 1 pm and leveraging the DiDi Pack to enhance user engagement, push notifications, and targeted paid marketing. Make the most of these promotions if you're in CDMX.
Enhancing Conversion Rates: Our strategic promotions on popular dishes from brands like Green Grass, Sushi Itto, Starbucks, Moshi Moshi, Papa John's, and more, are resulting in a noticeable increase in transactions.
Targeted Reward Strategy: As part of these efforts, our Delivery team has implemented this strategy to increase supply capacity in specific areas and moments, prioritized to meet demand, resulting in significant increases in total supply hours (THS).
Social Media: We're expanding our presence through offline marketing efforts in restaurants and billboards on major avenues across Mexico City.
Local Flavor: Introducing "DiDi Food Glosario Chilango," a playful chilango collection (courtesy of Larousse📕)
Celebrating Achievements:
Achieved significant growth across Mexico, surpassing milestones and setting new standards.
Expanded our reach to diverse demographics, driving engagement and brand loyalty.
Successful collaboration with Larousse, enhancing the local experience for our users.
Fostered collaboration between our Food and Delivery teams has led to remarkable growth acceleration, underscoring the immense power of teamwork.
Next Steps:
Bringing learnings from CDMX to other cities.
Soft landing in CDMX, maintaining orders with better profitability.
Collaboration among teams — enhancing order efficiency and promoting team synergy.
Kudos to all the teams involved to make this happen!
Let's continue to harness the power of teamwork to drive impactful projects and shape the future of food delivery in Mexico City and beyond!
Page updated
Report abuse