DiDi Préstamos is on a mission: break the stigma about loans ⛓️💥
DiDi Préstamos is on a mission: break the stigma about loans ⛓️💥
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We all know financial struggles are an unavoidable part of life. Most people eventually will have to deal with an unexpected bill, a medical emergency, or will face difficulties to cover their daily expenses. Such situations call for urgent financial assistance. 🩹
Yet, in Mexico, like in many parts of the world, there's a stigma surrounding credit services. Many feel ashamed to ask for help, often delaying action until they find themselves in dangerous or precarious situations. 🆘
💰 62% of Mexicans prefer to borrow from family or friends rather than a financial institution when they experience a financial contingency 💰
(ENSAFI 2023 / El Economista)
DiDi Préstamos understands the weight this stigma carries — and we’re working to change it. We want to make loaning a tool for empowerment rather than a source of guilt.
Easy, fast and reliable
Easy, fast and reliable
DiDi Préstamos’ latest brand campaign — launched last November in Mexico — is more than just a promotional effort. It’s a call to normalize conversations around financial struggles and provide an easy, reliable alternative for those who need help.
With a fully online, hassle-free process, our service eliminates the barriers of traditional banking, where applying for a loan can feel intimidating and time-consuming. Users apply for and receive credit in just a few minutes. 🤝
The campaign includes many media outlets, such as TVs, outdoor media and social media. Share it with friends!
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