Sustainability

...in the community

The Big challenge

How might we promote the culture of environmental activism among diverse user groups, to foster widespread adoption of eco-friendly practices that are driven by personal motivations?

Accidental Environmentalist – Choosing Naturally!

In the ongoing debate on climate change, a fascinating trend emerges: accidental environmentalists. These are regular people of different ages, from teens to older folks, and families, who contribute to positive environmental outcomes through their actions, driven not necessarily by environmental concerns but by personal motivations.

Teenagers who love thrifting find joy in discovering trendy clothes while also being eco-friendly. It's about being stylish and sustainable at the same time!


For young adults, it might be about saving money and enjoying the freedom of biking or using public transport instead of cars. Plus, it may be a great way to stay fit and explore your city!

Now, imagine grandparents growing their own vegetable patch for healthy eating or ways to socialise and stay active.   Or choosing to repair appliances driven by cost saving or leaving a green legacy for their grandkids.

Together, we can create a world where taking care of the Earth is just a natural part of everyday life. Let's do this!

To promote the culture of environmental activism among diverse user groups, here the broad topic: 


Family Focus - Family Centric choices for health & well-being or for cost savings


Read more about the green efforts by Singapore and how each one of us play a part in the following article.  

City of Green POSSIBILITIES

From our Singapore Green Plan 2023, how can each one of us can transform our city?   Green Plan 2023  

Curious questions

  1. How is the impacts of climate change affecting Singapore and its people? If we continue our current habits, what would it lead to? 
  2. How can the family members be motivated to make a positive impact on the environment without actually thinking about saving the Earth ? How can their efforts of family members drive bigger impact on sustainability at home and the community?  
  3. As a consumer what power do I have to impact the big organisaitons that may be having a larger impact on our environment and also impact our health and cost savings?