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This lesson was designed and written with you in mind. It is here to help you master the Opportunities and Challenges in Media and Information. The scope of this lesson permits it to be used in many different learning situations. The language used recognizes the diverse vocabulary level of students. The lessons are arranged to follow the standard sequence of the course. But the order in which you read them can be changed to correspond with the textbook you are now using.
The module is divided into two learning outcomes, namely:
LO 1 – Understand opportunities and challenges in media and information. (MIL11/12OCP-IIIh-24)
LO 2 - Cite an example of an issue showing the power of media and information to affect change. (MIL11/12OCP-IIIh-25)
After going through this module, you are expected to:
a) Determine how media and information affect change in society;
b) Identify the advantages and disadvantages of the internet in a given context; and
c) Give an issue that shows the power of media and information to affect change.
LET'S TEST YOUR PRIOR KNOWLEDGE! Click the link below to get your quiz.
LET'S TEST YOUR PRIOR KNOWLEDGE! Click the link below to get your quiz.
Opportunities and Challenges in Media and Information
Opportunities and Challenges in Media and Information
Media and other information providers play a central role in information and communication processes. Nowadays, media become the common outlet of selfexpression and creativity. Its huge influence spreads speedily across the globe. The connection between technological advances and people’s connectivity created a huge impact on the lives of today’s generation. This module covers all the abovementioned concepts.
Media provide us with a variety of information however, harmful online effects are also rampant. Activities such as pornography, defamation, infringement, bullying, identity theft, profile manipulation, and all others are some of the harmful acts that can affect a peaceful living. Positive and negative impacts are both products of media and information.
Media provide us with a variety of information however, harmful online effects are also rampant. Activities such as pornography, defamation, infringement, bullying, identity theft, profile manipulation, and all others are some of the harmful acts that can affect a peaceful living. Positive and negative impacts are both products of media and information.
To learn more about the topic, let’s take a look at the activity. Analyze the illustration below and answer the questions that follow.
Guide Questions:
Guide Questions:
What is the message of the cartoon?
Is the situation about media depicted in the cartoon true in the Philippines? Why or why not?
Does the cartoon show a challenge or an opportunity for media and information? Why?
INSTRUCTIONS. Create a reaction video following the guide questions mentioned above. Upload your videos on YouTube and post the link here: https://forms.gle/e2EWRtC6iRw4Vav3A
INSTRUCTIONS. Create a reaction video following the guide questions mentioned above. Upload your videos on YouTube and post the link here: https://forms.gle/e2EWRtC6iRw4Vav3A
THE POWER OF MEDIA TO AFFECT CHANGE
THE POWER OF MEDIA TO AFFECT CHANGE
March 2016, TCC Group published an article by Charles Gaspar, entitled “How media Affects Social Change” which reports the following: “Media and more importantly its ability to reach the public and provide commentary has been present ever since the existence of a town crier. The tradition of oration has evolved to broadsheet, books, radio, television, and now to the digital age.”
In April 2016, the World Economic Forum published an article titled 6 ways social media is changing the world that discussed six observations and predictions for the way social media is changing the world from experts from the Global Agenda Council. (tap to view)
In April 2016, the World Economic Forum published an article titled 6 ways social media is changing the world that discussed six observations and predictions for the way social media is changing the world from experts from the Global Agenda Council. (tap to view)
Across industries, social media is going from a “nice to have” to an essential component of any business strategy.
Social media platforms may be the banks of the future.
Social media is shaking up healthcare and public health.
Social media is changing how we govern and are governed.
Social media is helping us better respond to disaster.
Social media is helping us tackle some of the world’s biggest challenges, from human rights violations to climate change.
Another article from TECH MAISH.com by Bilal Ahmad updated in March 2016 published an article titled “10 Advantages and Disadvantages of Social Media for Society” enumerated the following:
Study the illustration below on the opportunities and challenges of media in society.
OPPORTUNITY. It is a set of situations that makes it possible to do something.
OPPORTUNITY. It is a set of situations that makes it possible to do something.
1. Economy
1. Economy
Economic actors need accurate and timely information to allocate resources efficiently, investors and other groups increasing value and demand a governance monitoring role from the media. A free and independent press can provide information and monitoring to the economic policy development process leading to more effective economic policies. It can also reduce political risk and increase good governance- conditions that are important for robust economic development. Media improves the efficiency of the economy by providing actors more and better information with which make decisions and improving stability.
Media enhances political coordination in the development of sound economic policy.
Media sector development can reduce political risk, increasing stability for higher-risk countries.
2. Education
2. Education
As we know from the recent ubiquity of online digital video, the video has become a compelling tool for educational representation. students use it in their projects: teachers and pre-service teachers use it to study pedagogy; and researchers use it for capturing and examining how learning happens, as they unfold.
3. Social
3. Social
In today's world, media becomes as essential as our daily needs. Media of today is playing an outstanding role in creating and shaping of public opinion and strengthening of society. Media is the sword arm of democracy. Media acts as watchdog to protect public interest against malpractice and create public awareness.
4. Political
4. Political
The political landscape has changed quite a bit in the last couple of decades. The internet has played a large role in this transformation. Social media, in particular, is now a serious factor in political campaigns and in the way people think about issues. Candidates and their supporters constantly post their views on Facebook and Twitter. Each party has its own pages, from which it broadcasts propaganda and requests for donations.
5. News Around the Clock
5. News Around the Clock
One of the ways that social media has transformed politics is the sheer speed at which news, poll results and rumors are shared. Whereas in the pre-internet days, people had to wait for the next newspaper or TV news show to get the latest information, online news is a 24/7 phenomenon.
Social media has taken this a step further. While you can access news on many websites at any hour, most people spend more time on sites such as Facebook and Twitter than they do on serious news or political websites. This means that you get all of the latest trending news stories and opinions shared by your friends whenever you log on.
6. The Impact of Polls
6. The Impact of Polls
Political polls are an important part of every campaign. They are often confusing, because you can often find multiple polls with contradictory results posted on the very same day. As with other types of political news, the internet has greatly increased the number of poll result as we see each day. Social media has accelerated this even more. Not only do social media sites report the results of polls, you can actually participate in Facebook polls.
Polls results have a big influence on elections. This is true even if they are flawed. A poll can be a self-fulfilling prophecy. For example, if people think one candidate is far ahead in the race, they might conclude there’s no point in voting for the underdog. When people are posting the latest poll results on social media throughout the day, there’s a great deal of pressure on candidates to pull ahead of their opponents.
7. Direct Interaction With Politicians
7. Direct Interaction With Politicians
One of the positive effects that social media has on politics is the opportunity for voters to interact more easily with candidates and elected officials. Traditionally, if you wanted to meet a politician or candidate, you’d have to attend a live event. Not everyone is able to do this. With modern technology, it’s now possible to attend virtual events where you can participate in live streaming events and interact with politicians and candidates.
8. Demographics and Targeting
8. Demographics and Targeting
Targeting is used throughout the advertising industry to make sure that ads and messages reach the right audience. Politicians do this as well. In the age of social media, politicians and people running for office are able to target their campaigns. If a candidate wants to address the concerns of women, college students, retired people, Latinos or any other group of voters, they can now tailor their messages. Just as advertisers on Facebook are able to use analytics and targeted advertising, so can candidates and politicians. Thus, if you notice that political messages seem to be talking to you personally, this is no accident.
CHALLENGES. It is something new and difficult which requires great effort and determination. It includes Illegal Content, Cybercrime, Copyright, Infringement, Identity Theft.
CHALLENGES. It is something new and difficult which requires great effort and determination. It includes Illegal Content, Cybercrime, Copyright, Infringement, Identity Theft.
1. Illegal Content
1. Illegal Content
It’s any type of content that could be damaging to young people, including: real or simulated violence sexually explicit content illegal images of child sexual abuse content promoting hate based on race, religion or sexual preference content instructing or promoting crime or violence content promoting violent extremism content that advocates unsafe behavior like extreme dieting or drug taking the use of a computer as an instrument to further illegal ends.
2. Cybercrime
2. Cybercrime
Criminal activity or a crime that involves the Internet, a computer system or a computer technology.
3. Copyright Infringement
3. Copyright Infringement
It is the use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works.
4. Identity Theft
4. Identity Theft
It is the deliberate use of someone else's identity, usually as a method to gain a financial advantage or obtain credit and other benefits in the other person's name, and perhaps to the other person's disadvantage or loss.
POWER. 'Media power' means here the concentration of symbolic power in media institutions, particularly those of television, radio and the press (the common-sense definition of 'the media'), although the long-term impact of new media on media power is considered.
POWER. 'Media power' means here the concentration of symbolic power in media institutions, particularly those of television, radio and the press (the common-sense definition of 'the media'), although the long-term impact of new media on media power is considered.
1. Business Strategy
1. Business Strategy
It’s a trend that is already spreading to businesses beyond the newsroom, whether it be because of digital marketing or new customer service communication channels.
2. Banks of the Future
2. Banks of the Future
Social media is transforming banking relationships in very significant ways, from improving customer service to allowing users to send money to others via online platforms. New financial technology companies are using social media to help people simply open a bank account. Social media can even impact your ability to get a loan.
3. Health Care & Public Health
3. Health Care & Public Health
Social media has been responsible for relevant changes in both personal and community health, especially by making it easier for large numbers of people to rapidly share information.
Looking back on the opportunities and power of media presented above, we can conclude that technology becomes a very powerful in almost all aspect of human living and society. However, challenges in regards with its use are also lurking in every corner. With these, responsible use media should always be taken into consideration.
Looking back on the opportunities and power of media presented above, we can conclude that technology becomes a very powerful in almost all aspect of human living and society. However, challenges in regards with its use are also lurking in every corner. With these, responsible use media should always be taken into consideration.
To learn more about this lesson, watch the videos below:
To learn more about this lesson, watch the videos below:
LET'S TEST YOUR LEARNING! Click the link below to take your quiz.
LET'S TEST YOUR LEARNING! Click the link below to take your quiz.
References:
References:
Ahmad, B. (2016). TECHMAISH.com. 10 Advantages and Disadvantages of Social Media for Society. Retrieved from https://www.techmaish.com/advantages-and-disadvantages-of-socialmediafor-society/
Commission on higher Education, 2016. Teaching Guide for Senior High School MEDIA AND INFORMATION LITERACY CORE SUBJECT.
Guzman, A. (2016). World Economic Forum. 6 Ways Social Media is Changing the World. Retrieved from https://www.weforum.org/agenda/2016/04/6-ways-social-mediaischanging-the-world/ http://unesco.mil-forteachers.unaoc.org/modules/module-7/unit-2/
Media and Information Literacy Curriculum Guide by DepEd
Flores, A. (2018). Opportunities, Challenges and Power of Media. Retrieved from https://prezi.com/p/5h35qdwoa2iq/opportunities-challengesandpower-of-media-and-information/
Ping, A. (2017). Opportunities and Challenges in Media and Information
[PowerPoint slides]. Retrieved from https://www.slideshare.net/mobile/arnielping/8-media-and-informationliteracy-mil-opportunities-challenges-and-power-of-media-and-information
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