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Hi! This lesson was designed for you to explore the evolution of media. You may be able to find out some technologies used throughout the history. You will be amazed how people communicate each other without using cellphones or any social media accounts.
ARE YOU AWARE?
ARE YOU AWARE?
Are you aware of what is happening in your community? Are you still updated with the current issues that our country is facing today? If yes, good to hear that! I bet you have your cellphone, television or radio with you to stay updated on what is happening around. Did you ever wonder how people in the past received and delivered information or data?
What does the picture above tell you? Are you familiar with the technologies that they used? Well, those are some of the technologies that they used for communication. It was difficult and complicated to communicate before. It was challenging and time consuming. With the development of technology, people of today receive new tools that make them work more efficient and effective. Let’s find out more!
As media and information evolve throughout the history, it provided people with a better and faster access to information that is easier to adopt and to manipulate. Below are the different tools that were used in various eras in the history of communication.
As media and information evolve throughout the history, it provided people with a better and faster access to information that is easier to adopt and to manipulate. Below are the different tools that were used in various eras in the history of communication.
Pre-Industrial Age
Pre-Industrial Age
Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron. Samples photos with description are shown below. Other samples include:
Acta Diurna in Rome (130 BC)
Dibao in China (2nd Century)
Codex in the Mayan region (5th Century)
Printing press using wood blocks (220 AD
Source: Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information Literacy” Philippines Quezon City: Commission on Higher Education, 2016, pp.20-21
CAVE PAINTINGS
CAVE PAINTINGS
Cave paintings (also known as “parietal art”) are numerous paintings and engravings found on cave walls or ceilings around 38 000 BCE.
CLAY TABLETS
CLAY TABLETS
Clay tablets are used as a writing medium especially for writing in cuneiform. Cuneiform is one of the oldest forms of writing. This means of communication was used for over 3 000 years in 15 different languages
PAPYRUS
PAPYRUS
Papyrus is made from pith of papyrus plant. It is used in ancient times as writing surface to designate documents written on its sheets, rolled up to scrolls.
Industrial Age
Industrial Age
Industrial Age (1700s-1930s) - People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press). Samples photos with description are shown below. Other samples include:
Newspaper- The London Gazette (1640)
Typewriter (1800)
Telephone (1876)
Motion picture photography/projection (1890)
Commercial motion pictures (1913)
Motion picture with sound (1926)
Punch cards
Source: Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information Literacy” Philippines Quezon City: Commission on Higher Education, 2016, pp.20-21
PRINTING PRESS
PRINTING PRESS
A printing press is typically used for texts. It is a device that applies pressure to an inked surface resting upon a print medium (like paper or cloth).
TELEGRAPH
TELEGRAPH
Telegraph is used for long-distance communication by transmitting electrical signals over a wire laid between stations.
MOTION PICTURE
MOTION PICTURE
Motion picture (also known as film or movie) is series of still photos on film, projected in rapid succession onto a screen by means of light.
Electronic Age
Electronic Age
Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient. Samples photos with description are shown below. Other samples include:
Television (1941)
Personal computers - i.e. Hewlett Packard 9100A (1968), Apple 1 (1976)
OHP, LCD projectors
Source: Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information Literacy” Philippines Quezon City: Commission on Higher Education, 2016, pp.20-21
A transistor radio is a small portable radio receiver that uses transistor-based circuitry. Following the invention of the transistor in 1947—which revolutionized the field of consumer electronics by introducing small but powerful, convenient hand-held devices—the Regency TR-1 was released in 1954 becoming the first commercial transistor radio.
LARGE ELECTRONIC COMPUTERS
LARGE ELECTRONIC COMPUTERS
Large Electronic Hybrid Computers consist of a number of operational amplifiers. Initially, they were designed to solve complex differential equations. Now, these computers have become obsolete, but they have provided a rigid base for the later developed technologies.
A mainframe computer, informally called a mainframe or big iron, is a computer used primarily by large organizations for critical applications like bulk data processing for tasks such as censuses, industry and consumer statistics, enterprise resource planning, and large-scale transaction processing.
New Age or Information Age
New Age or Information Age
Information Age (1900s-2000s) - The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are now living in the information age. Samples photos with description are shown below. Other samples include:
Web browsers: Mosaic (1993), Internet Explorer (1995)
Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
Microblogs: Twitter (2006), Tumblr (2007)
Video: YouTube (2005)
Augmented Reality / Virtual Reality
Video chat: Skype (2003), Google Hangouts (2013)
Search Engines: Google (1996), Yahoo (1995)
Portable computers- laptops (1980), netbooks (2008), tablets (1993)
Smart phones
Wearable technology
Cloud and Big Data
Source: Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information Literacy” Philippines Quezon City: Commission on Higher Education, 2016, pp.20-21
A laptop, laptop computer, or notebook computer is a small, portable personal computer (PC) with a screen and alphanumeric keyboard. Laptops typically have a clam shell form factor with the screen mounted on the inside of the upper lid and the keyboard on the inside of the lower lid, although 2-in-1 PCs with a detachable keyboard are often marketed as laptops or as having a laptop mode.
SOCIAL MEDIA
SOCIAL MEDIA
Social media are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. The mostly subscribed or used social media platform in the Philippines is Facebook (Statista, 2022).
VIDEO CONFERENCING
VIDEO CONFERENCING
Video conferencing is an online technology that allows users in different locations to hold face-to-face meetings without having to move to a single location together. This technology is particularly convenient for business users in different cities or even different countries because it saves time, expenses, and hassles associated with business travel. Uses for video conferencing include holding routine meetings, negotiating business deals, and interviewing job candidates.
Functions of Communication of Media (TAP TO VIEW)
Functions of Communication of Media (TAP TO VIEW)
Monitoring Function. This is to inform the citizens on what is happening around them.
Information Function. This is to educate the audience on the meaning and significance of the facts.
Opinion Function. This is to provide a platform for public political discourse. It is to facilitate public opinion and expression of dissent.
Watchdog Role of Journalism. It denounces the wrongdoing of the government and the private which leads to increasing of accountability and spearheading positive changes.
Channel for Advocacy of Political viewpoints
LET US REMEMBER!
LET US REMEMBER!
As media and information evolve throughout the history, it provided people with a better and faster access to information that is easier to adopt and to manipulate.
Media as a communication tool is used to inform people on what is happening around them, and educating people to make significance of facts.
Media is also used as a platform for public political discourse which can form public opinion.
Media also serves as a watchdog of the government and private agencies which leads to accountability and effecting positive change.
ACTIVITY: POSTER MAKING
ACTIVITY: POSTER MAKING
To show your learning for this lesson, create a poster that shows the functions and communication of media. You may use any photo editing software or application like Adobe Photoshop/Illustrator, Corel Draw, GIMP, etc. Save your file in the highest resolution possible.
Your work will be graded using the rubrics that can be found here: https://forms.gle/D28VrwppYBK5aYGQ8
Upload your work using the Google Form below.
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