Great day to you, dear learner! In this module you will demonstrate your understanding of media and information sources, and values them as part of communication tools. By going through, you will be able to describe how communication is influenced by media and information. As learners of the 21st century, you will be able to learn and suggest ways on how to become responsible users of media and information.
Study communication as a process and how it is influenced by media and information.
Share a video on how you connect with your friends, love ones or even strangers during this global crisis.
Create/Draw a poster, compose a song/poem, list etiquette or create info graphics showing how to be responsible users of media and information.
We are now in the 21st century where people are dependent on media and information technology. Waking up in the morning, some of those with smartphones would first check and reply text on the phone or messages from Facebook messenger. Others would scan first what’s on their social media pages. To gather information or entertain ourselves, we glue ourselves to television and radio or go to nearby internet cafes to google or to YouTube the things that interest us or the things we want to know.
Let us read an article from Rappler.com (2020) which highlights the immense value of meaningful connections to get us through these challenging moments. After reading, you will share your story on how you maintain connections during the pandemic time.
Meaningful connections with our loved ones help us get through this crisis
MANILA, Philippines - There’s a universal truth that has sprung from textbooks to reality in recent weeks: humans need meaningful connections.
When rumors of Enhanced Community Quarantine (ECQ) spread, many of us flocked to the supermarkets and drugstores to stock up on food and medicines for our loved ones. Next thing we knew, the rumors became reality.
We became isolated in our homes, far away from the people we're used to be around with at work, school, or hangout places. Loneliness hit us. And no matter how introverted or socially flexible we considered ourselves to be, social isolation can be overwhelming. This is especially true for most of us in the city who only have ourselves to wake up to the next day.
But we are not alone. As cliché as it may seem, this phrase speaks the truth. We are only physically isolated, not separated.
We are lucky that it’s the year 2020 and we have the Internet as our friend. Through technology, we can connect with other people: families, friends, and even strangers.
In fact, Filipinos are some of the most active internet users worldwide. This probably isn’t news to anyone who’s active in Stan Twitter, Subtle Asian Facebook groups, or those who regularly communicate with OFW family members.
Everywhere you look in the virtual space, there’s a Filipino there. This only goes to show how important communication and expression is to our culture.
For those who are only discovering this for the first time, open your laptop or your phone. Click on the family members not living with you today. Know that a few decades ago, seeing their faces on that small screen and talking to them in real-time would have been impossible.
Your friends may not be next to you holding your hand while you break down, at least they are just a click away. In the same way, we can easily comfort our family and friends in these uncertain times - whether through a call, text, chat, or a voice message in your favorite app.
Moreover, the Internet has enabled us to come together to reach out to those who need our help and support through the numerous donation drives across online groups. These efforts remind us that every little contribution can make a huge difference in the lives of others.
- Rappler.com
After reading the article, did you find how important is communication during this COVID-19 pandemic? Were you able to see the influence of media and information on communication? Now, you will share your own story on how you connect with your friends, love ones or even strangers during this global crisis. Click the link to submit your response: FLIPGRID
The article that you have read and the story you have written talk about communication and how media and information affect our way of communicating with people.
Communication is simply the act of transferring information from one place, person or group to another (SkillsYouNeed, 2020). It is the process of sending and receiving messages through verbal or nonverbal means, including speech, or oral communication; writing and graphical representations (such as infographics, maps, and charts); and signs, signals, and behavior (Nordquist, 2020). At its core, communications is the use of messages to generate meaning, both within and across a myriad of cultures, contexts, channels, and media. Through the effective practice of communications, we are able to improve cultural, social, personal, and professional experiences, whether between individual, enterprises or even nations (What is Communications Studies?, 2020).
Source - The source imagines, creates, and sends the message. In a public speaking situation, the source is the person giving the speech. He or she conveys the message by sharing new information with the audience. The speaker also conveys a message through his or her tone of voice, body language, and choice of clothing. This process of turning thoughts into communication is called encoding.
Message - The message is the stimulus or meaning produced by the source for the receiver or audience. When you plan to give a speech or write a report, your message may seem to be only the words you choose that will convey your meaning. But that is just the beginning. The words are brought together with grammar and organization. You may choose to save your most important point for last. The message also consists of the way you say it—in a speech, with your tone of voice, your body language, and your appearance—and in a report, with your writing style, punctuation, and the headings and formatting you choose. In addition, part of the message may be the environment or context you present it in and the noise that might make your message hard to hear or see.
Channel - The channel is the way in which a message or messages travel between source and receiver (What Is Communication?, 2012). There are multiple communication channels available to us today. These include face-to-face conversations, letters, telephone calls, text messages, email, the Internet (including social media such as Facebook and Twitter), blogs, tweets radio and TV, written letters, brochures and reports (SkillsYouNeed, 2020) and so forth.
Receiver - The receiver receives the message from the source, analyzing and interpreting the message in ways both intended and unintended by the source. In order to receive a message, she or he listens, sees, touches, smells, and/or tastes to receive a message. The process of turning communication into thoughts is called decoding. The receiver decodes the message.
Feedback - When the receiver responds to the source, intentionally or unintentionally, she/he is giving feedback. Feedback is composed of messages the receiver sends back to the source. Verbal or nonverbal, all these feedback signals allow the source to see how well, how accurately (or how poorly and inaccurately) the message was received. Feedback also provides an opportunity for the receiver or audience to ask for clarification, to agree or disagree, or to indicate that the source could make the message more interesting.
Environment - The environment is the atmosphere, physical and psychological, where an individual sends and receives messages. This can include the tables, chairs, lighting, and sound equipment that are in the room. The room itself is an example of the environment. The environment can also include factors like formal dress that may indicate whether a discussion is open and caring or more professional and formal. People may be more likely to have an intimate conversation when they are physically close to each other, and less likely when they can only see each other from across the room. In that case, they may text each other, itself an intimate form of communication. The choice to text is influenced by the environment.
Context - The context of the communication interaction involves the setting, scene, and expectations of the individuals involved. A professional communication context may involve business suits (environmental cues) that directly or indirectly influence expectations of language and behavior among the participants.
Interference or noise – This is anything that blocks or changes the source’s intended meaning of the message. For example, if you drove a car to work or school, chances are you were surrounded by noise. Car horns, billboards, or perhaps the radio in your car interrupted your thoughts, or your conversation with a passenger. Psychological noise is what happens when your thoughts occupy your attention while you are hearing, or reading, a message. Stereotypes, reputations, assumptions, and biases are examples of psychological noise which affect communication. Interference can come from other sources, too. Perhaps you are hungry, and your attention to your current situation interferes with your ability to listen. Maybe the office is hot and stuffy. Not all noise is bad, but noise interferes with the communication process. For example, your cell phone ringtone may be a welcome noise to you, but it may interrupt the communication process in class and bother your classmates.
Media and information technology play a vital role in globalization. Through these, we become connected to different people around the world. These have a significant influence on the modern culture and become tools in sharing information, ideas, personal messages, and other content and have become more widespread and accessible. Not only that they become sources of information, but entertainment as well.
Media, particularly social media provides great ways to connect, to interact, and to communicate with friends and family while living separately. We can share pictures, videos, some information among our friends who are far away from us. Through social media, you can make strong your existing relationships and can make new friends from all over the world through different social networking websites (A Research Guide for Students, 2019). Social media reduce the barriers of communication and making it easier for everyone to express their thoughts to the world (EASE Technology Solutions, 2016). Indeed, as technology grows and expands our range of communication, media is becoming a vital tool for daily social interaction.
Media becomes a source of misinformation and fake news. These sometimes are utilized to push personal gain and agenda, making the receiver of the information deceived, confused and misinformed.
Though media help us improve the way we communicate, it is also abused by many. Everybody publishes whatever they want and unmindful of the consequences of their posts. Social media made everyone feel that they are allowed to say whatever comes to their mind, making them say things that they would not normally say on personal encounters, thus fueling up bullying (EASE Technology Solutions, 2016).
Media can also pose medical, social and psychological issues. What is posted on media may cause dissatisfaction with body image, creates addiction, promote identity stealing and can destroy interpersonal relationships.
For more information, you may watch the video below: "DepEd TV - SHS MIL Q1 Ep1: The Influence of Media and Information to Communication"
Task Options:
OPTION A: Make a poster campaigning for responsible use of media and information.
OPTION B: Make a computer graphic presentation illustrating the responsible use of media and information.
OPTION C: Create an infographic on how to avoid the negative effects of media and information.
Below is the rubric for your performance task. After creating your output, submit it using this link: UPLOAD YOUR FILE HERE.
Good job! You have finished reading and watching the topics for the first module of Media and Information Literacy. Now, let us check your learning! Click the Google Forms below to take your quiz. Make sure that you are using your GOOGLE ACCOUNTS to access the test.