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Overview
Overview
While Global Citizen does leverage its digital action platform to influence consumer food consumption behavior (ex 1: Could your dinner be destroying the amazon?; ex 2: Pledge to Eat for the Planet). This tactic is a subset of our larger ambition: demonstrate to world leaders that there is urgency and support for investing into food systems transformation. While we provide ways for young people to take action, ultimately the problem we are targeting is one of political will at the decision maker level.
As a result, our overall advocacy targets also focus on the current political landscape. A campgain example is our effort to have Australia rejoin IFAD. This campaign involved the creation of an investment case, educational materials, convening decision makers to socialize IFAD’s value add, gathering support from regional partners in open letters, and consistent following up with Ministers and their agencies.
Key actors
Key actors
Young people / ‘global citizens’ leverage our platform to uncover or make tangible preferences for certain policies
Decision makers & their subordinates- targets of our public facing and closed door advocacy
CSOs - an essential network of partners who ground our campaigns in the latest understandings, direct our focus, and lead in more localized campaigns
Alignment with the EAT-Lancet Commission
Alignment with the EAT-Lancet Commission
Not sure how well this story aligns with the key dimensions, but in terms of evidenced-based advocacy, this is where our partnerships play a crucial role in equipping us with impactful arguments. Having a diversity of stakeholders allows us to have compelling talking points that targets a range of interests and priorities. We track, to some degree, efforts such as the level of signatures on a petition, but there’s also an intuitive, more relationships based components to campaigns like this that are often hard to quantify.
Lessons Learned
Lessons Learned
Mindful that this campaign has not yet been successful, a key learning has been on how shifts in international cooperation and national-level politics impact the likelihood of success. While the campaign had stalled in late 2024, now, with the recent May election + Australia’s COP31 bid on the table there is significant leverage to land a win.
Next steps
Next steps
Continue building regional and sub-national partnerships
Link the campaign to Australia’s priorities such as the upcoming COP31 or the need to be seen as a leaders on global food security
Understand the personal and political barriers that undercut progress on the first iteration of the campaign
For more information contact: Joe Skibbens at joe.skibbens@globalcitizen.org
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