Junk Food Ad Restrictions
London
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Overview
Overview
Since 2019, Transport for London (TfL) has banned advertising of high-fat, sugar, and salt foods across its public transport network, with an aim to reduce child obesity. Only healthy food promotions are allowed. With 30 million daily journeys, TfL’s advertising space is a powerful messaging platform. A 2022 study by the University of Sheffield and London School of Hygiene and Tropical Medicine found the policy is expected to save the National Health Service over £200 million.
Key actors
Key actors
City of London
Ministry of Health
Transport for London
University of Sheffield
London School of Hygiene and Tropical Medicine
Alignment with EAT-Lancet Commission
Alignment with EAT-Lancet Commission
London’s junk food ad restrictions are aligned with promoting the Planetary Health Diet for city residents.
KPIs: Number of junk food ads seen per day
Lessons Learned
Lessons Learned
Regulation of public advertising can support climate and public health goals.
Next steps
Next steps
Starting October 1, 2025, the U.K. will also implement a ban on junk food ads on TV before 21:00.
For more information contact: Tia Schwab at tschwab@c40.org
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