The SMCPS Digital Media Team plays a key role in maintaining a consistent, professional brand identity across all schools, departments, and public-facing communications. Whether it’s a flyer for families or a districtwide initiative, visual consistency reinforces trust, improves user experience, and strengthens the connection between our schools and the community.

We support schools and offices in the proper use of logos, color schemes, design elements, and tone of voice, helping ensure every communication reflects the professionalism and care that define our system. 

Recommendations for Use

Use your school’s official logo and color palette in newsletters, presentations, signage, and event materials to maintain visual consistency.

Avoid using distorted, outdated, or nonstandard versions of school logos.

Keep font usage simple and accessible; avoid over-stylized typography that may not meet readability or accessibility standards.

When writing for families or the public, maintain a tone that is friendly, clear, and professional. We want every message to reflect the integrity and welcoming nature of our schools.