In this 10-minute lesson, Lora Fanning, one of Compose.ly's former in-house editors (and a former writing teacher before that, if you couldn't guess!), breaks down one of the trickiest topics: how to modulate your writing to sound like the brand that will ultimately publish the content you produce.

We'll start with a high-level overview, move on to some examples of how to interpret the brand profiles of some of Compose.ly's clients, and finish with a quick quiz to check your learning.