Audio Visual Analysis 

Performance Descriptor for Very High

‘Examines subtle connections between visual and/or audio features and the implications of these features in relation to persuading the intended audience.’

General Feedback for Practice AV Analysis 

• Avoid using personal pronouns - you are analysing argument, not involved in the debate

• Need a refresher on negative, positive, neutral tones 

• You have understood the arguments well

• Introduction clearly indicated the 7:30 report and the speakers' contentions

• Structure of the responses are generally very good 

• Avoid saying 'formal' and 'informal' tone - expand your vocab here (Formal - serious, controlled, balanced / Informal - casual, candid)

• If I have underlined the word 'issue' or highlighted something in yellow, then you need to be more specific in those moments. Whether you need to include specific evidence or elaborate more 

• Write in present tense

• Avoid contractions in formal writing

Understanding where you are at

Low: Describes techniques associated visual and/or audio features. 

Medium: Explores examples of visual and/or audio features with reference to persuasive intent.

High: Explains patterns of visual and/or audio features and considers how the author is using these for persuasive effect.

Very high: Examines subtle connections between visual and/or audio features and the implications of these features in relation to persuading the intended audience.

Example of improving your sentence to be more specific regarding the issue

Simple/vague

His statement aims to highlight the harmful impacts and encourages change regarding this issue.

Getting there 

His statement aims to highlight the harmful impact of social media and encourages change regarding this issue.

Very good 

His statement aims to highlight the harmful impact of social media on young people's mental health and well-being, with the hope of prompting the government and parents to implement changes in social media usage.