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We have no competitors! 

Estimating total addressable market and growth rate is based on the data shown on the left for other rescue products and the sales of winches, as well as info from our users on where they think this fits in the market. 

Ideally from this data,

• We would hope to capture ~10% of the global market ($1.2B globally)

• We would hope to capture ~50% of the growth rate of winches themselves, so 3% in the U.S. and unknown globally

As shown in the pyramid strategy below, the team expects three main batches of funding over eight years to be self-sustaining. These tie in heavily with the key milestones at each funding batch and could fluctuate depending on any set backs. 

We think the Winch Stake is a good candidate to start with crowd funding because of the user delight that we have observed in testing. Once the technology is ready, it would be best to partner with a winch company or other offroad rescue product company so that we would have mentorship over production and sales. 

The key milestones to market for each batch of funding are shown in the diagram below. First, we need to do real destructive testing on many samples to verify design quality and integrity. Then we would need expertise in the soil industry to help fully develop the bottom half of the product, and patent the resulting design. From there we would partner with an adjacent company (i.e. winches) and license our IP to them for mass production. 

After eight years, we would hope to be self-sustaining and not need any more batches of funding or partnerships.