In 2024, concert merchandise sales made up an estimated $13.4 billion. We predict that the addition of KeyTunes would only grow the concert merchandise market, because of our product's lower cost compared to other items traditionally found at a concert merchandise stand. 

Most merchandise items at concerts cost at least $30, while KeyTunes would be priced at $5 each, making it a much more accessible option at the merch stand for all concertgoers.

Our first step is to secure funding. Since we are students, we want to do so at low personal risk to ourselves, which is why we will target small business loans and then crowdfunding as KeyTunes get closer to launch. Once we have acquired funding and have launched our first wave of KeyTunes, we want to turn early success into momentum, celebrating our early adopters and leveraging connections into partnerships with larger brands and celebrities. Finally, we plan to scale production to make KeyTunes the biggest it can be, by moving into mass manufacturing and optimizing our supply chain to help sustain our growth.

Phase 1: Product Finalization (Months 1-6)

Final Product Design & Engineering (Months 1-3)

This critical phase involves completing targeted user research, finalizing the physical form of KeyTunes, developing technical specifications, creating and testing functional prototypes with target users, and establishing manufacturing requirements to ensure the product balances aesthetics, functionality, and production feasibility before moving forward.

Supply Chain Development (Months 4-6)

During this phase, the team will select appropriate manufacturing partners, source materials that balance quality with cost constraints, develop quality control standards, create a detailed production timeline, and design packaging that protects the product while reinforcing the brand story and enhancing the unboxing experience.

Phase 2: Business Development & Pre-Launch (Months 7-12)

Business Model Refinement (Months 7-8)

This phase focuses on determining optimal pricing for both B2B and B2C channels, creating detailed financial forecasts to guide business decisions, developing compelling sales materials for partnerships, and establishing efficient distribution channels to reach customers effectively.

Initial Partnership Development (Months 9-10)

The team will identify 3-5 strategic partners (artists/venues) for pilot implementation, create fair partnership agreements outlining mutual benefits, develop marketing materials featuring these early adopters, and establish key metrics to measure success and identify improvements during the initial market entry.

Pre-Marketing (Months 11-12)

Before launch, the team will develop a cohesive brand identity, establish a social media presence in music communities, create educational content about communal music experiences, build a conversion-optimized website with e-commerce functionality, and develop relationships with music industry publications and influencers for the official launch phase.