DEPARTMENT OF MECHANICAL ENGINEERING

PRO LAB

REPORT

EVENT: LOGO DESIGN CHALLENGE

DATE: 04/02/2022

What is a logo? This question probably conjures up vivid images of a famous swoosh or an apple with a bite taken out of it. After all, we all know what a logo is. A logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc. In its simplest definition, a logo identifies. It’s how your company is recognized and remembered among others. It also functions as the face of your business. Your logo can also be an opportunity to make a statement about your organization. Take Amazon’s, for example. The smiley arrow communicates that the company sells everything from “A-Z” and also represents how happy customers are when they shop with them. One caveat is that even though a logo can convey a deeper meaning, it doesn’t have to. In fact, most companies struggling to decide on a logo are simply asking too much of it. Students were asked to design a logo containing letters “SAEINDIA CMRIT”.