LOGOS AND BRAND IDENTITY

A SAMPLE BRANDING CLIENT PRESENTATION BOARD

These days the design and presentation of a single logo is not considered sufficient to demonstrate an adequate engagement with the design process for Year 12 level students. We are encouraged to show how a logo is used within a brand campaign by showing it in several contexts and on a range of presentation formats.

Students are encouraged to make a client presentation board as a presentation format for a logo and brand identity package. This presentation will typically include;

• Logo in different versions including colour, black and white and grey scale. They are to be shown in different sizes to demonstrate adaptability

• Identity applied to different contexts. These may include business card, letterhead, packaging, clothing, transport, etc

• Logo style and usage guide. This typically includes rules and guidelines for usage, brand identity fonts and colours referenced in PMS, CMYK and RGB scales

TIPS FOR SIMULATING CONTEXTS

Here are some tips when simulating contexts in your presentations;

• Take your own photos. Students must have creative control over their work. Photos of bus stop advertising in context, found on the internet may be ok (when correctly referenced) for research but can’t be used for final presentations. So go out and photograph your own café signs, bus stops and billboards.

• Print labels for bottles and apply them to real bottles and photograph them yourself.

• Make packaging nets of packaging, print them, fold them and photograph them yourself.

• Use a professional CAD and rendering program to simulate identity and labels in context. Adobe Dimension is a new program that gives the user the creative control in applying identities to forms. There are also amazing tutorials online that show how to build forms in Illustrator, save them as .obj files in Photoshop and import them into Dimension to add texture, light, shade and backgrounds. They can then be exported as high resolution .png files for presentations.