Cell Phone Companies

VERIZON Wireless

Branding Products and Company

Verizon's family plans range in size from 2 gigabytes to unlimited data, and you can have up to 10 devices connected to one plan. Pricing for regular plans includes two parts: a monthly charge for the data package. This is different from other plans because some companies have only unlimited data and don't have a plan to put 10 devices on it.

Go unlimited is most popular cheapest way to get unlimited data but there are other unlimited plans that give you more of a guarantee.

Grades and standards

Verizon has 4G LTE coverage plans. Verizon covers a huge area with the best signal available for their customers. Pretty soon Verizon is going to release 5G for their customers which would give better coverage and signal to all areas no matter where they are.

channels of distribution

Verizon is open when it comes to people getting their products. If customers are busy or do not feel like going in-store, they can buy products or learn of plans through Verizon's website.

pricing

Verizon has many plans for customers that may be in different circumstances. Some people say that Verizon charges a bit more for their plans, but the customers get the best coverage and more reliable service.

positioning

Most consumers always wonder what the businesses position is on whether they focus on price, product, or service. When it comes to Verizon, their number one priority is service. Verizon always wants their customers satisfied and wants their needs met. Verizon then focuses on their products. They want their customers the have higher quality products even though they may be a little more expensive. Verizon wants their customers to have the best products available that will last the longest for the customers.

Product life cycle

Verizon offers a number of deals in order to extend the life cycle of their products. While the products themselves will most likely die after about two years, Verizon offers a phone upgrade for every two years to accomodate for the fact that phones do not last forever. They will also offer that when the consumer switches and buys a phone, they will get a second phone on them. This is done in order to entice new prospective customers to sign on with Verizon.

WARRANTIES and GUARANTEES

Verizon offers a multitude of warranties and guarantees for their products. Their warranties cover most everything that is not covered by the manufacturer's warranty. Verizon will even come the consumer's home and fix their phone screen for a deductible. They also guarantee that if someone does not enjoy the service provided to them, they can cancel it within 30 days for no extra cost to them.

With and extra $13 a month their warranty will cover stolen or lost they will replace the item, they will replace your screen of your phone if it is cracked, and they will fix any defects with the phone if there are any.

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