Branding products and company
Cricket Wireless' most popular product/plan is four lines for $100. It supplies unlimited talk, text, and web across the board. Each cell phone user would have unlimited data. Unlike Cricket, most other businesses offer four lines for up to $400.
Cricket Wireless offers (brands) ZTE, Alcatel, LG, and Apple. Old cell phones can be tested by Cricket to see if it is compatible with Cricket Wireless. Customers can also bring in their own cell phones from other companies, such as BestBuy.
Businesses like BestBuy hurt Cricket Wireless because they may offer a phone that Cricket does not, which therefore takes business away from Cricket. Other businesses can help Cricket, however, because these businesses, such as BestBuy can also take business away from other cell phone companies like Verizon.