Sprint
Sprint's goal is to help their customers everyday. Sprint knows mobile connectivity is a powerful tool of progress. For example, connectivity will bring friends and families together, children will be able receive a better education, and business productivity will thrive with connectivity. Sprint connects their customers so that they can thrive and enjoy life to its fullest potential.
WARRANTIES and GUARANTEES
The warranties and guarantees depend on the plan, but Sprint has the Sprint Complete. In this warranty the customer gets a repair option or replacement for a cracked or stolen phone.
Branding products and company
Sprint uses commercials the most to brand their service and products. A customer usually sees the Robots from Sprint or the Sprint Guy in their commercials.
Grades and Standards
Sprint has 4G LTE. Sprint will use their Glance Network Tool to make sure the family that is getting their plan will have good service where they live. This is one of many ways Sprint has your back. If for some rare reason Sprint's service is not good you can have a full refund.
Pricing
Unlimited Basic: $24 mo./line for 5 lines
Unlimited Plus: $70 mo./line for 1 line.
Unlimited Premium: costs $90/month for one line, but if you bring over your own phone or buy a brand-new one at full price, goes down to $80/month
Channels of DISTRIBUTION
Sprint is super accessible for their customers. If the customer has a busy schedule a customer can order online and pick-up at a Sprint store. If the customer has time they can receive their product at their doorstep with free shipping.
Positioning
Positioning has three options: Price, Product, and Service. A business only focuses on two of these choices because it is impossible to do all three. Sprint focuses on price and service. Sprint guarantees they will beat any cell phone company in price. Then finally, customer service is at the top of their priority.
Price
Product
Service
Product Lifecycle
If the customer wants to upgrade they can after For 18 month finance, the customer can choose to own it by paying one lump sum payment or 6 monthly payments. Annual upgrades are always included with Sprint's iPhone Forever, Galaxy Forever and Sprint Flex Deals programs at no additional cost. The customer can return his or her phone and upgrade to the latest model any time after 12 payments. Or if the customer wants to choose any other phone and the $5/mo. add-on, the customer can return his or her phone and upgrade after 12 monthly payments.