AT&T
AT&T is a modern media company company that brings together premium content, direct to consumer relationships, advertising technology and high-speed networks to deliver a unique customer experience. Established by Alexander Graham Bell in 1885 it was one of the first telephone companies in the United States.
WARRANTIES AND GUARANTEES
AT&T has a one year manufacturer warranty for all devices sold. They offer a Protection and support plans depending on how many devices you want to protect. If you have a plan you can get next day replacement of a device or screen repair same day.
Branding products and company
AT&T offers samsung, apple and LG phones. Along with AT&T phone service they offer Directv bundle that gives discounts on the services. Most advertisements come from commercials, social media, etc.
Grades and standards
AT&T's standards are to deliver the best products to their customers at a reasonable price. AT&T graded itself with an A. They gave an A for their fast 4G LTE network and for giving first responders their own network that is an even faster 4G network.
Pricing
The highest service for AT&T is the unlimited plan with a hotspot. The cheapest is a prepaid plan worth 30$. The protection plans for devices vary on how many products you want to protect.
Channels of DISTRIBUTION
The companies products are accessible in-store and online. If ordering and online pickup you the "Pick up in-store" option. Then, once ordered look for an email that will tell you when the product is ready for pickup. In order to pick up the item you need a government-issued ID.
positioning
AT&T's highest priorities are quality in products and service. Their lowest priority is price. For example, companies like Cricket, which is a subsidiary of AT&T, is cheaper but service does not compare to AT&T's.
Product life cycle
Like many other electronic products, cell phones gradually become obsolete, breakdown fairly quickly, decrease in demand, and lose value while approaching the end of the product life cycle. Companies like Apple introduce new, better phones very often and so AT&T offers upgrades on their phones every year to customers that are eligible. To extend their products' life cycles, like most companies, AT&T charges less for older phones that are reaching the end of the product life cycle.