CX

The ongoing effort to know and live the organization's mission as well as to know, educate, and serve the organization's customers.


CX must be mission driven and customer focused.

CUSTOMER EXPERIENCE (CX)

Is an organization's ongoing effort to know and live the organization's mission as well as to know, educate, and serve the organization's customers

CX Insight - What the customer needs, wants, feels (attitude), and thinks (perception)

CX Approach - Our story for the customer. How we want them to think, feel, and respond