ASSESSMENT
ASSESSMENT
ASSESSMENT
Provides clarity for the past, present, and future. Authentic assessment is key for continuous improvement and course correction. Assessment leaves a trail for others to follow.
TOUCHPOINT ANALYSIS
TOUCHPOINT ANALYSIS
A touchpoint is any direct or indirect interaction an organization has with the customer. A touchpoint analysis evaluates each identified touchpoint.
- Red - Poor
- Yellow - Status Quo or Good
- Green - Exceptional or Bravo Zulu (BZ)
SWOT ANALYSIS
SWOT ANALYSIS
A SWOT Analysis evaluates the strengthens, weaknesses, opportunities, and threats.
- Strengths - Internal
- Weakness - Internal
- Opportunities - Internal & External
- Threats - External