ASSESSMENT

ASSESSMENT

Provides clarity for the past, present, and future. Authentic assessment is key for continuous improvement and course correction. Assessment leaves a trail for others to follow.

TOUCHPOINT ANALYSIS

A touchpoint is any direct or indirect interaction an organization has with the customer. A touchpoint analysis evaluates each identified touchpoint.

  • Red - Poor
  • Yellow - Status Quo or Good
  • Green - Exceptional or Bravo Zulu (BZ)

SWOT ANALYSIS

A SWOT Analysis evaluates the strengthens, weaknesses, opportunities, and threats.

  • Strengths - Internal
  • Weakness - Internal
  • Opportunities - Internal & External
  • Threats - External