Your Source For Information
Continuing Education Resources
Continuing education credits must be completed by April 30th of 2023. Don't Wait! or pay a $200 surcharge.
Real Estate Commission - Continuing Education Requirements Overview
Continuing Education Completion Requirements for License Type Changes
Real Estate Commission - FAQ on Continuing Education Requirements
See your Continuing Education Record. This is the official system to confirm credit by the NJ Real Estate Commission.
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Enter http://njrece.psiexams.com into the browser.
The username is L (cap L) plus your license reference number
Your password is L (cap L) plus your license number followed by the last 4 digits of your Social Security Number
After logging in, click My Account to add an email address and change your password
Continuing Education - Find Approved Continuing Education Providers
Coldwell Banker - Continuing Education Center
Link to License Renewal Instructions
Where can I get Continuing Education Training?
The CE Shop. Use this link to learn more or to register for online classes at TheCEShop.com. Offering individual courses or a requirement filling package of online courses. Coldwell Banker Riviera Realty receives monthly promotions for discounts which are available from your office manager. Use this link and that promo code to receive any available discounts.
Other Sources
New Jersey REALTORS - Continuing Education Page
New Jersey REALTORS CE Course Registration - Many are free.
>> Search Database of Continuing Education Providers in Ocean County and other counties.
Note:
A course in Agency is now required.
- Salespersons initially licensed in the FIRST year of the NJ real estate license term ARE REQUIRED to complete CE requirements in order to renew their license for the next term (i.e., a licensee who obtained their license before July 1, 2024 will be required to complete CE requirements to renew their license for the term beginning July 1, 2025).
- Salespersons initially licensed in the SECOND year of the NJ real estate license term shall not be required to fulfill any continuing education to renew their license upon the conclusion of that license term. (i.e., a licensee who obtained their license after July 1, 2024 will not be required to complete CE requirements to renew for the term beginning July 1, 2025).
Hosting an open house is a proven way to showcase a property, engage with potential buyers, and generate new leads. However, hosting a successful open house involves planning, strategic marketing, and excellent execution.
1. Start preparing well in advance.
If you want your open house to bring in prospective buyers and generate new leads, it’s best to start preparations as soon as possible. Here are a few steps to take to get the ball rolling:
• Choose an optimal time: Selecting the right day and time is crucial for maximizing attendance at your open house. Weekends tend to be better, considering most people are off from work. The best time to host your open house is typically around late morning or early afternoon, as these are convenient for most people. Before choosing a time, check the local city or neighborhood calendar to ensure there won’t be any major events conflicting with your open house. Holding an open house during a Super Bowl game may not be the best idea.
• Start cleaning and staging: The next step is preparing for you open house is to get the house cleaned and staged. Simple staging involves removing clutter from counter tops, and making the home more presentable. Complex staging involves bringing in furniture and decor.
• Make a plan for food and beverage: A great strategy to lure in potential buyers is offering complimentary food and drink at your open house. After all, who turns away free food? It also causes people to stand stationary and they are approachable so you are able to engage in a conversation to get them listening and liking you. Simply having a batch of fresh-baked cookies or fresh-ground coffee on hand can go a long way in getting buyers to not just walk in the door, but to stay, explore the property, and engage with you.
2. Spread the word through digital marketing and communication.
In today’s climate, the greatest strategy for marketing our open house and communicating with prospects is through technology. The majority of buyers begin their home search on the Internet and expect to accomplish much of the process digitally. These are a few tried-and-true digital strategies for spreading the word about your public open house:
• Capture high-quality photos and videos: The quickest way to pique buyers’ interest is through high-quality photography and videos of the property. Hire a professional photographer and consider using video technology to highlight the home’s best features and bring the open house to buyers’ attention online.
• Advertise on social media: Social media is a powerful tool for connecting with prospects. By running an advertising campaign on social media, you can expand your visibility and easily spread the word about your open house. Simply post a graphic, photo, or video and optimize your campaign to reach your target audience.
• Take advantage of email marketing: You can also send your entire contact list a personal invite via email. Make the invitation engaging and include all necessary details such as the open house date, time, and address. If you are serving refreshments, make sure you mention that also. Include a call-to-action (CTA) encouraging recipients to RSVP.
• List your open house on real estate websites: Listing the open house on real estate websites, along with providing all necessary information users need to attend and an option to RSVP, can gain the attention of buyers searching for homes across the internet. You can share this information on the CBRR, MLS, Zillow, Realtor.com, and homes.com websites and others.
3. Welcome and engage with attendees.
Once the day of the open house has finally arrived, it’s time to welcome your attendees. Make sure to engage with them as much as possible, share your knowledge, and collect their contact information. Here are some tips for engaging with potential buyers at your open house:
• Create a welcoming atmosphere: You want prospects to feel comfortable and welcome in the home as soon as they walk in the door. You can accomplish this by displaying a welcome sign at the entry way, playing soothing background music, and offering guests refreshments then can sip or munch on as they browse.
• Be ready to answer questions: Buyers will rarely come to an open house and not have questions about the property. Be ready to answer some questions on the spot and continue chatting.
• Offer them informational materials: Another effective means to engage with visitors is by handing out brochures that contain all the details of the property. This will not only help them determine if the home is the right fit, but it will also limit the number of questions you have to answer, which can be especially helpful if there is a large number of guests present at one time.
• Capture visitor information: A major step in using our open house to generate leads is to collect contracts and other relevant information from the attendees. The best way to do this is by using a guest registry, either paper or electronic. You should also ask every guest if they are a party to a brokerage services agreement/are they represented by a real estate agent.
4. Follow-up post open house:
If your goal with the open house was to generate new leads that will ultimately turn into a sale, the work isn’t over even when your guests leave. The final step in capturing new leads from your open house is to follow up with all guests who are not subject to a brokerage services agreement (Buyer Agency).
• Send a thank you message: Make sure you send an email or et message to all attendees within a few days of the open house. It is not a violation of the code of ethics to merely send a thank you to a represented person. In the message, be sure to include all your contact information and let them know you are available to them, or their agent, to answer an further questions regarding the property. You can also let them know that even if this property wasn’t the right fit, you are equipped to help them find one that is. For more serious prospects, take the time to include a personalized message.
• Share a survey link. Surveys are a great method for getting more insight into how attendees felt about the property and the open house. This information can help you better understand the property’s strengths and weaknesses as well as what the attendees are searching for in a home. You can also share this information with your Seller.
• Subscribe attendees to your MOXI newsletter: A newsletter is an excellent way to stay in touch with customers post-open house. Through a newsletter, you can remind prospective buyers and sellers that you are available for service and keep them informed about what you have been up to.
• Share market updates. Subscribe them to Prospect Square. This allows you to not only keep in touch with customers but also provide important information on the state of the real estate market and what’s for sale and recently sold in the area.
Common Types of Title Fraud
Red Flags REALTORS® Should Watch For
How REALTORS® Can Help Prevent Title Fraud
More Information From the FBI About Land Fraud
See the Flip Book of Social Media Graphics for Holidays and Seasons Actual Graphics can be downloaded from the CB Marketing Center via CB Desk.
“AI isn’t replacing agents — it’s replacing agents who don’t know how to use it.”
Artificial Intelligence "AI" is becoming a really big deal in real estate marketing. Here’s why understanding how AI works is so important for agents:
1. Smarter Targeting & Lead Generation
AI helps analyze huge amounts of data (search behavior, demographics, home-browsing patterns) to identify who is most likely to buy or sell.
If you understand how AI tools make those matches, you can fine-tune campaigns instead of wasting money on broad ads.
Example: Instead of boosting a Facebook ad to “all homeowners in Ocean County,” AI can narrow down to people who’ve recently searched mortgage calculators or looked at listings in your zip code.
2. Personalized Content & Messaging
AI powers personalized marketing at scale. Knowing how AI works helps you generate neighborhood-specific newsletters, listing descriptions, or even video scripts that speak to different buyer types.
Understanding the limits of AI (like where it needs human review to avoid generic or inaccurate details) ensures your marketing feels authentic.
3. Efficiency in Marketing Workflows
AI automates repetitive marketing tasks — writing property descriptions, scheduling social posts, creating graphics, even responding to FAQs.
If you know how the tech works, you can train it to keep your brand’s voice consistent. This means you spend less time on busy work and more time on client relationships.
4. Competitive Advantage
Most agents will dabble with AI. Few will understand it. Those who do can adapt faster as new tools arrive, experiment with predictive analytics (like who might list their home soon), and stand out as more tech-savvy to clients. Sellers in particular want to know their agent is ahead of the curve with marketing strategies.
5. Trust, Transparency & Compliance
Real estate is personal, and people want to know they’re not just talking to a robot. If you understand AI’s strengths and weaknesses, you can explain to clients how you use it (for speed and precision) while reassuring them that you provide the judgment, ethics, and human touch. This builds trust and keeps you clear of fair housing or advertising compliance issues.
The Bottom line: AI isn’t replacing agents — it’s replacing agents who don’t know how to use it. Understanding the basics of how AI works allows you to sharpen your marketing, save time, and position yourself as the go-to expert in a market where tech moves fast.