This dynamic course develops an understanding of key media concepts through integrating theoretical and practical approaches to the subject via two exam units and one practical non-examined unit. It aims to develop an enjoyment of a variety of media texts across print, broadcast and e-media, which are critically analysed in terms of meaning and then reproduced using media technology and software.
Some of the topics studied have included the representation of gender and race through magazines, the promotion of films including the James Bond franchise and the video game industry looking at Fortnite. TV is also covered, and can include sitcoms such as Modern Family and Friends or crime dramas such as Luther. Music videos are also studied in depth, considering the media language used, audiences and representation, among other aspects.
Previously, practical products created have included a double page spread magazine article in a genre of choice, film posters and a website, using industry standard programs such as Photoshop and Wix. This practical element is worth 30% of the overall grade achievable.
This rigorous course suits students who can work independently and as part of a team, students who are creative and practical as well as those who enjoy engaging with media texts. It provides a solid grounding for any future career path linking to media, as well as providing students with an excellent understanding of the modern world of communication.
Further information available from Mrs K Edwards.