BE SAFE • BE RESPECTFUL • BE RESPONSIBLE • BE KIND • BELONG
BVUSD COMMUNICATION PRINCIPLES
Our words and our behavior matters.
We are all human beings having human experiences.
Honest communication requires that we suspend certainty and engage openly.
Positive results require solution-oriented engagement.
Please note there are few subpages to support effective communication.
COMMUNICATION IS EVERYTHING.
Understanding that communication is the core of organizational health, the BVUSD Leadership Team spent several months investing heavily into communication research and best practices. (A complete list of our research and our references is included at the bottom of this page.)
Originally, the BVUSD Leadership Team embarked on this project for the purposes of our own professional development, but along the way, it became clear that the conversations we were having were important for our entire community, because, well...
Communication is everything.
Rational • Purpose • Goals
Rationale
Improving communication within, throughout, across, and beyond our district boundaries is a top priority for Bennett Valley Union School District because:
Meaningful communication is critical to our success, our efficacy, and our relationships.
Clear communication is one of the defining features of a positive school culture.
Effective communication improves learning environments, increases community engagement, supports relationships, and establishes a shared understanding of important information.
Purpose
The purpose of the BVUSD Communication Plan is to provide a clear framework for engaging and communicating with internal and external audiences by means of establishing:
I. Goals | Clarify the District’s communication goals
II. Agreements | Establish community agreements to support meaningful communication
III. Strategies | Outline strategies to meet our communication goals
Goals
BVUSD Communication Goals include the following:
Share Information | Improve transparency for all district operations
Build Community | Support meaningful engagement
Strengthen relationships | Encourage connection and a sense of belonging
Accurate Sharing | Ensure BVUSD’s “story” is accurately share and celebrated
Branding | Establish and communicate a consistent District ‘identity’
Positive Promotion | Highlight positive moments happening regularly in our District
Enrollment Marketing | Market our district in an effort to increase enrollment
BVUSD P.A.C.T.S.
Improving communication (in all directions and for all purposes) continues to be a priority.
The following graphic summarizes key components.
Have you heard?
Kind people are sometimes labeled as being weak or naive, but kindness is actually an indicator of a highly evolved and healthy brain. Neuroscientists have found that being mean, angry, and selfish doesn't take much skill or effort, whereas kindness is the highest form of intelligence.
BVUSD COMMUNICATION PRINCIPLES
Our words and our behavior matters.
“How we use our voice determines the quality of our relationships, who we are in the world, and what the world can be and might become.”
― Harriet Lerner, The Dance of Connection
We are all human beings having human experiences.
“Whatever affects one directly, affects all indirectly. I can never be what I ought to be until you are what you ought to be.”
― Martin Luther King Jr
Honest communication requires that we suspend certainty and engage openly.
“Honesty plus kindness helps us to see more clearly – indeed honestly – the vulnerability which we all share which underlies much of our behaviour.”
― Meg John-Barker, Kindness & honesty: Can we have one with the other?
“Openness is part of what makes you a more developed individual and a more effective team member.”
― Jennifer Abrams, Stretching Your Learning Edges: Growing Up at Work
Positive results require solution-oriented engagement.
“Cooperation is a higher moral principle than competition.”
― Bryant McGill, Voice of Reason
References & Works Cited
Click here for a complete list
Websites:
National School Public Relations Association, https://www.nspra.org
#SocialSchool4EDU · Training for K12 School Social Media Managers, https://socialschool4edu.com/
Respectful Communication Tip Sheet, https://www.eapcounselling.com.au/wp-content/uploads/2021/05/Respectful-Communication-Tip-Sheet.pdf
“Communications.” Glastonbury Public Schools, https://www.glastonburyus.org/district-info/communications
Articles:
Can Confirmation Bias Be Overcome? Proven Strategies To Try.” LinkedIn, 13 April 2023, https://www.linkedin.com/pulse/7-can-confirmation-bias-overcome-proven-strategies-try-k-c-barr
Ellis, Colin D. “Stop. Does That Message Really Need to Be an Email?” Harvard Business Review, 30 March 2021, https://hbr.org/2021/03/stop-does-that-message-really-need-to-be-an-email
Emanuele, Galen. “Assuming Positive Intent — Galen Emanuele | Team Culture & Leadership Keynotes.” Galen Emanuele, 8 March 2022, https://galenemanuele.com/blog/assuming-positive-intent
Emanuele, Galen. “*How To Shut Down Gossip — Galen Emanuele | Team Culture & Leadership Keynotes.” Galen Emanuele, 31 May 2022, https://galenemanuele.com/blog/shut-down-gossip *(title modified for language)
Epley, Nicholas. “(PDF) Egocentrism over e-mail: Can we communicate as well as we think?” ResearchGate, https://www.researchgate.net/publication/7378566_Egocentrism_over_e-mail_Can_we_communicate_as_well_as_we_think
“Must Read Tips for Emailing Your Child's Teacher.” Hello Sensible, 13 April 2023, https://hellosensible.com/tips-emailing-childs-teacher/
Rudolph, Kelly. “Positive Women - Take Responsibility For The Energy You Bring Into This Space.” Positive Women Blog, https://positivewomenblog.com/positive-women-take-responsibility-for-the-energy-you-bring-into-this-space/
Books:
Abrams, Jennifer. “Stretching Your Learning Edges: Growing (Up) At Work.” Amazon.com, https://www.amazon.com/Stretching-Your-Learning-Edges-Growing/dp/0998177032
Burokas, Nina. “Conflict Within Teams | Principles of Management.” Lumen Learning, https://courses.lumenlearning.com/wm-principlesofmanagement/chapter/reading-conflict-within-teams/
Safir, Shane. “The Listening Leader: Creating the Conditions for Equitable School Transformation.” Amazon, https://www.amazon.com/Listening-Leader-Conditions-Equitable-Transformation/dp/111918634X/ref=sr_1_1?crid=1Z1KNXHTOYJ5U&keywords=The+Listening+Leader+Shane+Safir&qid=1690726415&s=books&sprefix=the+listening+leader+shane+safir+%2Cstripbooks%2C185&sr=1-1
“Thanks for the Feedback: The Science and Art of Receiving Feedback Well.” Amazon.com, https://www.amazon.com/Thanks-Feedback-Science-Receiving-Well/dp/0143127136/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
Tschannen, Megan. “Trust Matters: Leadership for Successful Schools (The Leadership & Learning Center).” Amazon, https://www.amazon.com/Trust-Matters-Leadership-Successful-Learning-ebook/dp/B00L0FGFN0