Q1. How would you describe this one? Influencer marketing or else? Paid, owned, or earned media? Explain. (Max- 1 page)
Q2. Map (draw and describe) the customer journey of a potential undergraduate student at UIU for Spring 2025. (Maximum 1 page)
Q3. Develop the digital marketing funnel to run a campaign for School of Business and Economics (SOBE), UIU. The campaign targets potential BBA students for the Spring 2025 trimester. (Maximum 1 page)
Q4. The VC of UIU has set a target for the MBA program offered at UIU as follows:
' The program should offer the best quality MBA program with the best students from the country with the best job opportunities created for them."
How would you help the MBA program convert the target into a SMART goal? (Maximum 1 page)