Class-13

Learning Objectives:

You will continue to learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies for turning potential customers into paying and repeat customers at each stage of the marketing funnel. Finally, you’ll explore how to use customer personas to understand consumers’ goals, pain points, and preferred online platforms. 

https://www.coursera.org/learn/attract-and-engage-customers/supplement/R6xeG/course-2-overview