Assignment-1

Assignment on Digital marketing leading to the midterm

Find out the following issues regarding the MBA program offered at UIU:

1. Identifying the Target Audience

2. Creating the Customer Persona

3. Mapping the Customer Journey (Touchpoints)

4. Developing the goals (SMART) in stages of the Marketing Funnel 

5. Keyword Research

6. Content Title Selection based Keyword

7. Content Development (Video or Blogging) based on keyword 

group Protocols

Team Formations

• 4-5 members in each group

• The initial submission deadline for the assignment resource link- By December 12, 2024

• Group Coordinators-

  1. Bonus points for group performance

  2. Bonus points for helping other groups

  3. Bonus points for evenly configured group formations