The context section of the Creative Media Project is where one responds to the given brief and subject matter. Context itself means to condition the setting for a creative idea. One should describe, explain and then justify the basis for a creative idea.
To gain a distinction in the context section, my work should show that I have a clear understanding of the brief and know my subject matter thoroughly. I also need to be able to effectively describe my concept in a coherent manner, explain what I want from and for the project, as well as giving the project a clarified and justified purpose.