Juneteenth

Project description

Branded content designed to drive views to the website when ecom is typically reaches a lull -- during the summer months. The article and its companion Instagram post serves as a brief intro to Juneteenth, offer meaningful ways families can celebrate, and tie into a campaign that highlighted brands by Black owners.

Conceived and pitched the long form articles, and executed in keeping with the brand's colloquial voice. Worked with the Graphic Design and Social Media teams to craft copy in line with the tone of the campaign.

As an evergreen piece, this article has been up for several years, and still remains a relevant driver of site traffic, particularly at the start of the summer months.

Long form Roundups

Instagram