Cannabinthusiast

Project description

Cannabinthusiast.com is a website focused on medical marijuana information, reviews on products and strains, and dispensaries available in Louisiana. The goal is to gain reader loyalty with helpful, factual information in a conversational tone, without being dry, or obtuse.

These pieces represent a 3-pronged approach -- the first was a sponsored post intended for a more formal audience than the site's typical readership. It maintains the overall conversational tone in line with the website's voice, but reduces colloquialisms, and cites sources.

The second and third present well-researched information regarding new marijuana legislation, and briefly explores what led to this legislation being passed, and educated guesses as to where future legislation might be headed; sources are also cited for this piece I pitched and delivered a roundup of products aimed towards parents as a step towards normalizing medical marijuana use. This piece has the added benefit tapping into SEO not typically associated with a cannabis piece, with the goal of reaching a new reader base.