Who are you producing your Online Portfolio for?
You are trying to make an informative story about your learning for people who don’t know you, so that they want to know you, and perhaps offer you a job or entry to a university or training college.
These people are a bit different to the audiences at your exhibitions who already know and support you. This new audience is looking to be impressed.
So the tone and language that you use in your captions and blurbs throughout the Online Portfolio should be friendly and factual, but not too casual.
Be professional, not confessional.
Don’t be afraid to display some of your specialist knowledge and terminology, but always balance this with being clear and explaining things well.
If referring to Big Picture concepts, remember that many people won’t know what an ‘LTI’ or a ‘PIP’ is, so either explain these, or use a different term like ‘internship’ or ‘interest project’.
Thinking about how a viewer will move around your site easily is really important.
You want to draw attention to the things you’re really proud of, and to make sure that they don’t miss clicking on something important.
Crafting good captions and blurbs will encourage viewers to click on items of your work to learn more.
CAPTIONS explain to a viewer what they are looking at, or attribute items to another person if it’s not your work.
Below are a couple of examples from Alex during his internship with an IT insulation company. His captions are brief and accompany each image.
BLURBS briefly explain to the viewer what a piece of work is, why you have included it, what it means to you, or how it demonstrates your achievements.
Below are some examples of blurbs from Jonah's informative pamphlet, William's Senior Project and Elgin's demonstration video:
This is where your design flair and the theme that you have chosen will help keep your audience interested. Play around with colour schemes, text fonts, and use plenty of visuals.
Have a look at the visual instructions for customising a Wix, Padlet or Google site below:
View your site in different screen sizes to check how well your design displays. Page banners may get stretched or constrained in a way you hadn't planned.
In Google Sites, clicking on the Preview icon will let you see the your site in the following modes: