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Overview
Overview
This team, as part of the overall One Bethel Project, is to develop new ways of communicating Bethel to prospective students, partners, and donors in the new academic restructure.
Goals
Goals
Develop a new structured, recurring process for information sharing with Marketing, Enrollment, and Advancement, and Academics to fund and recruit the launch of programs and schools.
Evaluate and adapt marketing and recruiting strategies for the new academic structure by the 2026-2027 academic year.
Secure donor investment for at least one named college or school to launch by the 2026-2027 academic year.
Announcement of the academic restructure of One Bethel by September of 2025.
Teams Involved
Teams Involved
Marketing
Enrollment
Advancement
Academics
Defining Student Experiences
Defining Student Experiences
Since a student's school currently defines what type of student they are, Bethel will need new ways of understanding how student experiences are are described with the new colleges/schools model which will have many types of students, programs, and experiences.
Undergraduate
Undergraduate
On Campus
Fully Online
Graduate/Seminary
Graduate/Seminary
What is this group responsible for?
What is this group responsible for?
Coordinate with Academic Structure and Governance project core team
Marketing/Enrollment messaging and web
Capital investment in new schools - planning, fundraising
Website adjustments to accommodate new school structure
Determine the future naming of various student “experiences”
Evaluate new enrollment or admission standards or requirements for programs.
Evaluate One Bethel impacts on marketing/recruitment/advancement
Determining future tuition costs
Communication plans for One Bethel related announcements on donors, schools, reorganization
Timeline
Timeline
August 2024: Donor funds for first named school
March 2025: Develop Marketing/enrollment plan
April 2025: Develop recruiting strategy following plans for reorganization of Bethel University structure.
Sept 2025: Complete public announcement of academic structure and new schools/colleges.
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